Show,
don’t tell
(the most famous rule of storytelling, and the most ignored one)
Here is where you find case studies I selected from my work of the past few years to provide concrete examples of what I can do for you. Some details have been omitted to ensure confidentiality.
Highlights:
Explore my work for an editorial project, a campaign, and my own brainchild and brand As Soup As Possible.
Click on the projects below to learn more.
Other projects (in short):
Cultural branding, curation, and activation
I significantly contributed to concept, vision, and brand communications for the new cultural brand Koelhuis Eindhoven. This included: brand development, communication strategy, workshops, programming, grant writing, brand activation events, PR events, and much more (start-up life)!
Rebranding and brand management
I led the full rebranding of YAYS, including the creation and implementation of: brand strategy, narrative, brand ecosystem, visual identity, new brand extension, collaterals, new brand book, brand training.
creative direction for a new brand website
I supervised creativity and content for the new YAYS e-commerce website. This included: the selection of a creative agency, in collaboration with the e-commerce specialist, content strategy and editing, project management, testing and implementation.
What shall we create together?
Do you need the right person to help you bring a project to life, someone capable of handling work from concept to execution? Are you looking for a content strategist, for a copywriter, or for a creative project manager to boost and structure your (project) team dynamics?
Maybe you need all those things wrapped into one consultant…
Let’s explore your needs and possibilities together!