SELECTED PROJECTS

Show,

don’t tell

(the most famous rule of storytelling, and the most ignored one)

Here is where you find case studies I selected from my work of the past few years to provide concrete examples of what I can do for you. Some details have been omitted to ensure confidentiality.

Highlights:

Explore my work for an editorial project, a campaign, and my own brainchild and brand As Soup As Possible.
Click on the projects below to learn more.


Other projects (in short):

Cultural branding, curation, and activation

I significantly contributed to concept, vision, and brand communications for the new cultural brand Koelhuis Eindhoven. This included: brand development, communication strategy, workshops, programming, grant writing, brand activation events, PR events, and much more (start-up life)!

Koelhuis Eindhoven_ photo credits Koelhuis Eindhoven
Project: YAYS rebranding - Credits: Good Rebels
Rebranding and brand management

I led the full rebranding of YAYS, including the creation and implementation of: brand strategy, narrative, brand ecosystem, visual identity, new brand extension, collaterals, new brand book, brand training.

creative direction for a new brand website

I supervised creativity and content for the new YAYS e-commerce website. This included: the selection of a creative agency, in collaboration with the e-commerce specialist, content strategy and editing, project management, testing and implementation.

Project: YAYS e-commerce website - Credits: Good Rebels

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