Show,
don’t tell
(the most famous rule of storytelling, and the most ignored one)
Here is where you find selected projects from my work of the past few years to provide concrete examples of what I can do for you. Some details have been omitted to ensure confidentiality.
Highlights:
Explore my work for an editorial project, a campaign, and my own brainchild and brand As Soup As Possible.
Click on the projects below to learn more.
Other projects (in short):
Cultural branding, curation, and activation
I significantly contributed to concept, vision, and brand communications for the new cultural brand Koelhuis Eindhoven. This included: brand development, communication strategy, workshops, programming, grant writing, brand activation events, PR events, and much more (start-up life)!
Rebranding and brand management
I led the full rebranding of YAYS, including the creation and implementation of: brand strategy, narrative, brand ecosystem, visual identity, new brand extension, collaterals, new brand book, brand training.
creative direction for a new brand website
I supervised creativity and content for the new YAYS e-commerce website. This included: the selection of a creative agency, in collaboration with the e-commerce specialist, content strategy and editing, project management, testing and implementation.
What shall we create together?
Do you need the right person to help you bring a project to life, someone capable of handling work from concept to execution? Are you looking for a content strategist, for a copywriter, or for a creative project manager to boost and structure your (project) team dynamics?
Maybe you need all those things wrapped into one consultant…
Let’s explore your needs and possibilities together!