Own brand (2015-present)
In 2015 I created my own brand: As Soup As Possible. The project started as a website dedicated to food stories and recipes, a creative outlet that allowed me to explore the topic of food through writing and film-making. It went on to become an interdisciplinary content-driven project, and a showcase of my multifaceted profile.
Soon after its inception, As Soup As Possible expanded to real-life events. In time, it became a hybrid storytelling platform where I use long-form articles, interviews, short films, recipes, and community real-life events that explore the connecting power of food.
Over the years, the project branched out in:
- A YouTube channel featuring interviews and recipes produced both in the Netherlands and Italy. They showed food and culture representatives alongside people from all paths of life sharing personal stories and recipes.
- Collaborative cooking events and workshops for a growing community of followers.
- PR events for food business seeking to engage their audience and tell their story.
- Presentations at different events. For example, I was invited to present three short films in the Foça Film Days festival (Turkey), a heritage film festival. On that occasion, I was also asked to present the project at the local faculty of Gastronomy and Hospitality High School. The project was also featured on an Expat Fair and on a club meeting of Toastmasters International.
Naming
I chose the name “As Soup As Possible” with the aim to:
- Build upon a familiar expression and add an unexpected twist to achieve memorability
- Use soup as a virtually universal symbol of conviviality, connection and nurture, common to different cultures across the globe
- Oppose As Soup As Possible to the concept of rush and productivity embedded in the common expression ‘as soon as possible’, to convey the value of slowness, care, and quality.
Online presence
As Soup As Possible is present on a variety of platforms, including:
- Own website
- YouTube
- Meetup
Skills applied
With the broad range of activities it involves, As Soup As Possible allows me to apply and improve a variety of skills.
| Concept development | Facilitation |
| Writing | Presentation and public speaking |
| Branding | Creative Production |
| Digital Marketing | Video Editing |
| Event Marketing | Photography |
| Social Media Management | Graphic Design |
| Project Management | Event Management |
| Partnership Management and PR | Budgeting and Admin |
| Catering | Web Design |
